A good plan should clearly and concisely show that you have a
unique invention
with the potential to dominate a huge emerging market.
 It also
shows that the founder knows, at the very least, how to write a
business plan. A well thought-out and well-presented plan should
attract investors. If you take it seriously, the business plan
can actually help you, and your future team, make day-to-day
business decisions for years to come. It can also help keep
board members and investors off your back. Once they’ve agreed
to the plan, the management team has a mandate to execute it
without having to defend all your actions. When you get the
investors call questioning a decision, you can perfect the
response: ‘we’re following the plan that you and the rest of the
board signed off at the beginning of the year’, politely put the
phone down and get on with your work. So, it’s worth putting
some time and energy into your business plan and getting as much
buy-in as you can.
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